Abuja, Nigeria, Nigeria
Summary
Led digital marketing and growth operations, building and scaling an end-to-end lead generation pipeline across three product lines, significantly improving lead processing and sales handoff efficiency.
Highlights
Engineered and scaled an end-to-end lead generation pipeline, integrating a custom web app, Supabase, Google Sheets CRM, and Make.com automation to process leads from capture to sales handoff in real time across 3 product lines.
Deployed a WhatsApp chatbot as a primary lead qualification channel, capturing structured buyer data (product interest, income range, location) and routing it directly into the CRM via API.
Developed a live, self-hosted analytics dashboard, providing real-time visibility into lead and ad performance and bypassing enterprise tool restrictions.